We are just under 2 months away from one of the busiest holidays of the year for a spa, Mother’s Day! By this point in time, you have your specials marketed, appointments booked and extra’s like Champagne or chocolate budgeted. So what else is there to do, you...
Here at Alexandria Professional, we are constantly looking for ways to improve our reach. Without aestheticians, salons, spas, beauty schools and distributors, we would have no company. Our goal is to bring education, quality products and our love of sugaring to as...
As we round out the year, a smart business tactic is to review your year. Check to see which marketing campaigns have worked, which products keep flying off the shelves and what services keep people coming back for more. Knowing the clients that keep coming back is...
Marketing. It is a teeth-gnashing subject that has to happen. The main challenge is that marketing is fluid. In terms of marketing, there are very few permanent rules; marketing transitions with the finicky ebb and flow of the purchasers’ sea. There are a few...
If you’ve seen our latest Sweet Talk webisode, you know that this month is all about men! How to sugar them, why to sugar them, and most importantly, how to get them in the door! So today, I want to talk about beards! The Lumbersexual movement hit its peak last fall...
In the business world, marketing plays a huge role in the success of a product or business. How you market and who you target are important factors to take into account. Is your product or service geared towards certain skin types? Can anyone use your product? Is it...